Terms of Use

Last updated: 3 August 2026

These terms apply to the MyPocketMarketer website and application, including the free marketing snapshot and paid Marketing Intelligence Suite (together, the Service).

Please read them before using the Service. They create a binding contract between you and My Pocket Marketer Ltd.

1. About us

The Service is provided by My Pocket Marketer Ltd, a company registered in England and Wales under company number 17312916. Our registered office is 2 Claridge Court, Lower Kings Road, Berkhamsted, England, HP4 2AF (we, us or our).

Contact us at emily@mypocketmarketer.com.

2. Business users only

The Service is intended only for business use by adults. By requesting a free snapshot, creating an account or buying a subscription, you confirm that:

• you are at least 18;
• you are acting wholly or mainly for the purposes of a business, trade, craft or profession and not as a consumer;
• if you act for an organisation, you have authority to bind it; and
• the information you provide is accurate and complete.

If you are acting for an organisation, you and your mean that organisation. If you are a sole trader, they mean you in your business capacity.

Do not use or buy the Service if you are acting wholly or mainly outside your business. If mandatory consumer law applies despite this section, nothing in these terms removes a right that cannot legally be excluded.

3. How the contract is formed

You accept these terms when you:

• submit a request for a free snapshot;
• create an account;
• tick the acceptance box at checkout; or
• otherwise use the Service after being given a reasonable opportunity to read them.

For a paid subscription, your order is an offer. The paid contract starts when we or Stripe confirm that your payment has been accepted and we make the subscription available. We may reject an order, for example where payment fails, eligibility cannot be verified or we reasonably suspect fraud or abuse. If we reject an order after taking payment, we will refund that payment.

The checkout page or written order may describe the selected plan. If it conflicts with these terms, the checkout page or written order takes priority only for the plan, price, billing period and any expressly stated special term.

4. Free snapshot

You may request a free marketing snapshot for a selected geography without creating an account. We may set fair usage limits or decline, delay or block requests that we reasonably believe are duplicate, automated, fraudulent, unlawful or abusive.

The free snapshot is provided without charge for evaluation and business planning. It may contain less detail or functionality than the paid Service. We may change or withdraw the free snapshot at any time without liability, but this will not affect an existing paid subscription.

5. Paid subscription, renewal and payment

5.1 Annual fee

The current standard subscription fee is £365 per year. We are not currently registered for VAT, so VAT is not presently added. If we become VAT registered, VAT may be added at the applicable rate to fees that fall due after our registration. The checkout page and renewal reminder will state the total amount payable. If a price is expressly stated to include VAT, no additional VAT will be added to that price.

Payment is collected through Stripe. You authorise Stripe and us to charge the payment method associated with your subscription when the subscription starts and at each renewal. You must keep your billing and contact information current.

5.2 Automatic renewal

The subscription runs for 12 months and renews automatically for successive 12-month periods unless it is cancelled before the next renewal payment is taken.

We will send a renewal reminder to the account email at least 30 days before the renewal date. The reminder will state the renewal date, renewal price and how to cancel. A service email can be sent even if you have opted out of marketing.

5.3 Cancellation

You may cancel automatic renewal at any time by emailing emily@mypocketmarketer.com. The message must identify the account and clearly ask us to cancel. We will acknowledge the request and confirm the date on which access will end.

Cancellation takes effect at the end of the paid subscription period. You can continue using the paid Service until then. To avoid a renewal charge, we must receive the cancellation request before the renewal payment is taken.

Cancelling a subscription does not delete your account or personal data. See section 15 and our Privacy Notice if you also want account deletion.

5.4 Refunds

Except where these terms say otherwise or the law requires it:

• subscription fees are non-refundable once the paid period starts;
• cancelling stops the next renewal but does not produce a refund for the current period; and
• we do not give credits for periods when you choose not to use the Service.

If we end a paid subscription during its current period for our convenience, or because we can no longer provide a material part of the Service and you have not caused the problem, we will give a fair pro-rata refund for the unused period. No refund is due where we suspend or terminate for your breach.

5.5 Failed payments

If a payment fails or is reversed, we may retry it and ask you to update your payment method. We may suspend paid access if payment remains outstanding after reasonable notice. This does not waive the amount due.

5.6 Price changes

We may change the price for a future renewal period by giving at least 30 days' notice. A price change will not affect the paid period already in progress. If you do not agree to the new price, cancel before the renewal payment is taken.

6. What the Service provides

The Service combines:

• information and statistics licensed from third-party data providers;
• aggregate geodemographic and media/channel information;
• our own calculations, rankings, indices and methodology; and
• narrative text produced with the assistance of an AI provider.

The Service provides general marketing intelligence for business planning. It does not provide legal, financial, tax, investment, property valuation, regulated marketing or other professional advice. It does not promise a particular campaign result, lead volume, revenue or return on investment.

Reports describe statistical patterns and modelled audiences. They are not statements about every person in an area and must not be used to make decisions about an identifiable person.

7. Accuracy and use of reports

We use reasonable care and skill in providing the Service. However:

• source data can contain errors, omissions, estimates and time lags;
• geographic and market conditions change;
• rankings and recommendations depend on the selected inputs and our methodology;
• AI-generated wording can be incomplete, inaccurate or similar to wording generated for another customer; and
• a report is a decision-support tool, not a substitute for your own judgement and appropriate professional advice.

You are responsible for checking whether a report is suitable and accurate enough for your intended use, and for complying with advertising, data-protection, equality, property-industry and other laws that apply to your activities.

8. Licence to use the Service and reports

Subject to payment and compliance with these terms, we grant you a limited, non-exclusive, non-transferable right during the subscription to access and use the Service for your internal business purposes.

You may:

• download and retain reports made available to you;
• use report conclusions and recommendations in your own business planning;
• share a reasonable report or extract with your employees, professional advisers and contractors who need it for your business; and
• show or provide a report or extract to your own client as part of the marketing services you provide to that client.

You must not:

• sell a report as a standalone data or research product;
• publish, sublicense, white-label or distribute reports in bulk;
• allow a client or other third party to access your account;
• present a report as independently researched by you where that would be misleading;
• remove ownership, source or confidentiality notices; or
• use report sharing to give another person a substitute for their own subscription.

A person with whom you share a report must be told that it is subject to the limitations in sections 6 and 7. Your right to use third-party material is also subject to restrictions imposed by the relevant data licensor. If a licensor requires us to limit or stop a particular use, we may do so on reasonable notice.

9. Intellectual property

We or our licensors own all intellectual-property rights in the Service, including its software, design, branding, databases, methodology, calculations, templates and third-party source data. These terms grant a right to use them; they do not transfer ownership.

The underlying licensed datasets, raw survey data, raw Mosaic or similar distributions, and our internal weighting or calculation logic are not part of the material licensed to you. You must not attempt to extract them.

As between you and us, you retain rights in business information you supply. You give us a non-exclusive right to host, copy, process and use it only as needed to provide, secure and improve the Service, meet our legal obligations and exercise our rights under these terms.

If you give feedback about the Service, we may use it without restriction or payment, but we will not identify you publicly without permission.

10. Acceptable use

You must not, and must not help another person to:

• use the Service unlawfully, fraudulently or in a way that infringes another person's rights;
• scrape, crawl, copy in bulk, use automated extraction, bypass a usage limit, or interfere with a security or access-control measure;
• reverse engineer, decompile or attempt to discover source code, non-public prompts, source datasets or calculation logic, except to the limited extent the law does not allow that restriction;
• introduce malware, probe vulnerabilities without written permission, or disrupt the Service or another user's access;
• share login credentials, sell account access or impersonate another person;
• enter special-category data, criminal-offence data, children's data or unnecessary personal data about another person;
• use reports to identify, profile or make a significant decision about an individual;
• use the Service for unlawful discriminatory targeting, misleading advertising or a high-risk purpose for which it was not designed;
• claim that we endorse you, your business or a campaign; or
• use our name, trade marks or branding except to identify the source of a report as permitted by these terms.

We may investigate suspected misuse and take proportionate steps to protect the Service, users and our licensors.

11. Accounts and authorised users

You must provide accurate account information, use a strong and unique password and keep login credentials confidential. An account is for the named authorised user and must not be shared.

You are responsible for activity under your account unless caused by our failure to use reasonable care and skill. Tell us promptly if you suspect unauthorised access or loss of credentials. We may require a password reset or take another reasonable security step.

You are responsible for ensuring that anyone acting through your account complies with these terms.

12. Availability, maintenance and changes

We aim to make the Service reasonably available but do not guarantee uninterrupted or error-free access. It may be unavailable because of maintenance, updates, security events, internet or supplier failures, or events outside our reasonable control.

We may make changes that improve security, usability, performance, legal compliance or the quality of data and reports. During a paid period, we will not materially reduce the core paid Service without a valid reason. A valid reason may include a change in law, a security risk, or the loss or restriction of an essential third-party licence.

Where practical, we will give reasonable notice of planned material changes or maintenance. If a change permanently removes a material paid feature and we cannot offer a reasonable alternative, you may end the affected subscription and receive the pro-rata refund described in section 5.4.

13. Confidentiality

Each party may receive non-public business, technical or commercial information from the other. The receiving party must keep it confidential and use it only for the contract. It may disclose it to personnel and professional advisers who need to know it and are bound by confidentiality, or where law or an authority requires disclosure.

This section does not apply to information that is public through no breach, was already lawfully known, is received lawfully from another source or is developed independently.

14. Privacy and data protection

Our Privacy Notice explains how we use personal data as a controller. Our Cookie and Similar Technologies Notice explains the technologies used on the Service.

The Service is not designed for you to upload or process personal data about your clients, prospects or other third parties. You must not use it for that purpose. If we agree a future feature under which we process such data on your behalf, the parties will put appropriate data-processing terms in place before that processing begins.

15. Suspension, termination and data after closure

15.1 Suspension

We may suspend some or all access where reasonably necessary to:

• investigate a security risk, fraud or serious misuse;
• prevent harm to the Service, another user or a third party;
• deal with non-payment;
• comply with law or an authority's request; or
• address a breach of these terms.

Where circumstances allow, we will explain the reason and give you a reasonable opportunity to resolve it.

15.2 Termination for breach

Either party may end the contract by written notice if the other commits a material breach and, where the breach can be corrected, does not correct it within 14 days after written notice.

We may terminate immediately for fraud, unlawful use, a serious security risk, deliberate infringement of our or a licensor's rights, repeated material breaches, insolvency, or a breach that cannot reasonably be corrected.

15.3 Termination for convenience or supplier loss

We may decide not to renew a subscription by giving at least 30 days' notice before its renewal date. If we need to end a paid subscription early because we discontinue the Service or lose an essential licence, and you are not in breach, section 5.4 applies.

15.4 Effect of expiry or termination

When paid access ends:

• your right to use the account and paid Service ends;
• amounts already due remain payable;
• you may request a copy of available account reports within 30 days, unless access ended because of unlawful use or doing so would breach a licensor's rights;
• account and report data will normally be deleted from live systems within 90 days, subject to the Privacy Notice and legal retention duties; and
• terms intended to continue, including intellectual property, confidentiality, liability, payment and governing law, remain effective.

Account deletion, subscription cancellation and a request to erase personal data are separate actions. Contact us and state which action or actions you want.

16. Our responsibility to you

16.1 Liability that is not limited

Nothing in these terms excludes or limits liability for:

• death or personal injury caused by negligence;
• fraud or fraudulent misrepresentation; or
• anything else that cannot legally be excluded or limited.

16.2 Excluded losses

Subject to section 16.1, neither party is liable for a loss that was not reasonably foreseeable when the contract was made. We are not liable for:

• loss of profit, revenue, business, contracts, opportunity, anticipated savings, goodwill or reputation; or
• indirect or consequential loss,

in each case whether the loss is direct or indirect and to the extent the law permits.

We are not responsible for a decision or campaign outcome caused by your failure to review a report, follow applicable law or obtain appropriate professional advice.

16.3 Liability cap

Subject to section 16.1, our total aggregate liability arising out of or in connection with the Service and these terms in any rolling 12-month period is limited to the greater of:

• the fees paid or payable by you for the Service in that 12-month period; and
• £1,000.

The cap applies to all claims together, whether in contract, tort (including negligence), breach of statutory duty, misrepresentation, restitution or otherwise.

16.4 Basis of the contract

The limitations in this section reflect the nature and price of the Service, the availability of alternative sources of advice and each party's ability to insure. Each provision applies separately. If one limitation is unenforceable, the others continue to apply.

17. Events outside reasonable control

Neither party is liable for delay or failure caused by an event outside its reasonable control, provided it takes reasonable steps to reduce the effect and resumes performance when reasonably possible. This does not excuse your obligation to pay an amount already due.

If such an event prevents a material part of the paid Service for more than 30 consecutive days, either party may end the affected subscription by written notice. We will refund any prepaid fee for the unused period.

18. Changes to these terms

We may update these terms for legal, regulatory, security, supplier or product reasons.

We will give registered users at least 30 days' notice by email of a material change. During a paid period, a materially detrimental change will not apply until renewal unless it is reasonably necessary to comply with law, address a security risk or respond to a supplier requirement. If such an exceptional change materially reduces the paid Service, you may use the remedy in section 12.

Non-material changes take effect on the date stated in the updated terms. Continuing to use the Service after a change takes effect confirms acceptance of the updated terms.

19. General

19.1 Entire agreement

These terms and the applicable checkout or written order are the entire agreement about the Service. Each party acknowledges that it has not relied on a statement not set out in them. This does not limit liability for fraud.

19.2 Assignment

You may not transfer the contract without our written consent, which we will not unreasonably withhold. We may transfer it to an affiliate or to a buyer of the relevant business or assets, provided this does not materially reduce your rights.

19.3 No partnership or agency

The contract does not create a partnership, joint venture, employment or agency relationship.

19.4 No third-party rights

No person other than you and us may enforce these terms under the Contracts (Rights of Third Parties) Act 1999.

19.5 Waiver and severability

A delay in enforcing a right is not a waiver. If a court finds part of these terms unlawful or unenforceable, that part will be treated as modified to the minimum extent needed, and the rest will continue.

19.6 Notices

We may send a notice to the email address on your account. You may send a notice to the contact address in section 1. An email is treated as received on the next business day after sending, unless the sender receives a delivery failure message. This does not apply to formal service of court proceedings.

20. Governing law and courts

These terms and any non-contractual dispute are governed by the law of England and Wales. The courts of England and Wales have exclusive jurisdiction.